We adore being targeted by art. We love getting nailed. Among those who write for a living, “nailing it” is one of the most succinct and meaningful compliments. Implicit in the idiom is conclusiveness: nailing it shut. The phrase also usually implies a gimlet eye, the ability to articulate the ineffably obvious. As readers, we’ve grown addicted to it. There are Web sites devoted to nailing it (BuzzFeed, Thought Catalog), and there aren’t many Twitter users who don’t at least occasionally indulge the impulse to fall into this mode (“That thing where…” “Ever notice how…”). The desired reaction, as has been codified in online writing, is a blunt and satisfied “THIS.” … People love thinking about themselves, and getting someone to like something—or to “like” something—seldom requires much more than giving them the chance to celebrate their own personal history.